Using Instagram Comment Keywords to Guide Product Strategy

Comments reveal what customers really need

Product teams that listen closely to comment threads hear raw reactions to launches, feature requests, and frustrations. Organising those keywords turns scattered feedback into patterns you can act on.

A practical analysis workflow

1. Collect widely: Capture comments from your account, competitors, and relevant hashtags.
2. Normalise language: Clean data, group similar expressions, and surface recurring topics.
3. Pair with sentiment: Layer positive or negative tone so you know where improvement matters most.

Turning insight into action

Share findings with design, engineering, and support teams. Rapid experiments and feedback loops ensure the customer’s voice shapes your roadmap.