Analysing Competitors with Instagram Comment Monitoring

Competitor comments are market feedback in plain sight

By watching how audiences respond to other players, you uncover positioning cues and unmet needs. It is one of the fastest ways to shape a differentiated strategy.

How to analyse effectively

• Spot strengths: Catalogue themes that earn praise to understand what resonates.
• Expose weaknesses: Track recurring complaints to identify opportunities for your product.
• Profile audiences: Study language and interests to refine your own personas.

Turning insight into advantage

Use findings to adapt messaging, prioritise features, and proactively reach out via DM when your offer solves a competitor’s pain point.