Keyword Strategies for Instagram Comment Monitoring

Strong monitoring starts with the right keywords

Choosing the right terms ensures you catch high-signal comments without drowning in noise. Think beyond official product names to include how customers naturally talk.

Structuring your list

• Brand variations: Include nicknames, abbreviations, and common misspellings.
• Intent phrases: Track words that signal interest, questions, or purchase intent.
• Emotion cues: Watch for language that indicates satisfaction or frustration.

Operational tips

Review performance regularly, retire low-value terms, and add new ones as trends emerge. Grouping keywords by theme keeps dashboards tidy.